Fast fashion promotes a vicious cycle of buying and tossing, which quickly deems clothing items as obsolete when they are no longer trendy.

By shopping vintage, you can ensure your style is unqiue- your items aren't of poor quality & mass produced. Vintage not only keeps you looking good, but it keeps your conscience clear!

By utilising, recycling, and repurposing the textiles that are already on our planet, we're not contributing to nasty landfills and excess carbon emissions caused by the fast fashion industry. There is no planet B- so it is important to be environmentally conscious in all aspects of our lives.

When we don't let fashion trends dictate and limit our personal style, there is no such thing as 'out of date' clothing!

We all know that clothing can be such an important part of our personal identity, which is what fashion marketing tends to play into. Marketing experts know that clothing makes you feel good, especially when items are new and 'trendy'- fast fashion brands know that you will be stuck in this loophole of buying their new 'in-season' products- as long as they keep pumping designs out an an accelerated rate. In order to make sure the latest trends are manufactured and have landed in your local stores before the trend dies out, there needs to be a very fast turn around.

This means that products are made of the cheapest, lowest quality materials and use the cheapest/ quickest means of production possible, which often means violating labour laws and making poor ethical choices.

So what does it even mean to be 'trendy'? To be wasteful? To be unoriginal? To be dicated by fashion brands? We need to steer away from this way of thinking!

When you make your style as unique, and anti-fast fashion as possible, you cherish clothing items for longer (and save more money!). You stop trying to find validation in purchasing the new and the latest. You become timeless.

While it can feel like high quality or enviromentally friendly clothing can cost a small fortune in comparison to fast fashion counterparts- shopping ethically doesn't have to mean breaking the bank!

While nowadays second hand/charity shops can be filled with new-school, no longer 'in trend' fashion pieces, second hand shopping is still a great way to reduce your carbon footprint.

Because of mass consumerism, and buying-tossing culture, the items in op shops are often new or hardly worn. This is a great way to turn someone elses trash into treasure.

There are also often high-quality, old-school items in thrift stores that are made with love, out of much higher quality materials than clothing today.

If you're not keen on spending hours looking through op shops to find a clothing item in your style and size- there are curated stores like ours that sell hand picked items!

We do all the hard work for you, sifting through vintage to create curated collections that may appeal to our target demographic. Additionally, we give a condition rating, re-size items, and unpload them online for your convenience! Because lets face it, the convenience of fast fashion & buying new is what makes it so easy to shop this way.

While you might think to yourself- why should I pay (what feels like) top prices for vintage items? Because, not only are you NOT supporting a highly unethical and unsustainable corporate giant, but you are investing in an item that will last you for years and years to come. An item that is unique and one-of-a-kind, will hold its value over time, and is made from higher quality materials than the fast-fashion alternative.

We cannot say that sustainablity is at the core of what we do if we do not encourage our customers and community to be as sustainable as possible in all areas of life. Whether that be minimising waste/carbon emissions through transportation, diet or through fashion. There is always room to assess how we can improve sustainability and environmental efficacy in everything we do.

While it is nice to think that we can make a difference, the hard truth is that we as individuals are relatively insignificant when it comes to making drastic change. That is why we need to vote with our wallets. We need to boycott the industries, like the fast fashion industry, that are responsible for causing so much environmental damage. Without demand, these companies would not be able to operate in this way.